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Join Jim Peake & Ron Goedendorp of Social Metric Marketing as they discuss how business owners and marketing professionals can best approach the social web and leverage it as a marketing channel. Were you aware that 40% of adult and 70% of teen internet users are on social networking sites, and these people are talking about you, your company and your products. In an easy to understand manner, Ron and Jim will discuss how business owners and marketing professionals can best approach the social web and leverage it as a marketing channel. They will discuss how nearly every business stands to gain from this emerging set of tools that has had an impact on the Presidential election, Motrin, Ford, Comcast, IBM, Jet Blue, Dell, H&R Block and Skittles. |
More InformationFollow Jim Peake On TwitterFollow Ron Goedendorp On Twitter Agenda 1. Trends: Why the Social Web Matters-It’s not a fad! 2. Engage: Understanding the Social Web and Your Business 3. Branding and Marketing: Targeting Customers Through Social Media 4. Taking Action: Plan and Measure Success Jim Peake Bio: With over 15 years in Business Development for internet technologies, Jim is a marketing professional who specializes in corporate marketing solutions through internet technologies like Search Engine Optimization (SEO), social networks and Web 2.0. Jim has worked closely with all levels of corporate management and has experience in PR, DRTV, landing page conversions, DR Radio, IVR, automated inbound phone calls, Pay Per Click Advertising (PPC), Web 2.0, Online and Print Publishing. Jim has been interviewed on National Fox News, Forbes.com, Wall Street Journal, Massachusetts Local Newspapers in Business, and he is a frequent guest on multiple radio stations with his company My Success Gateway, LLC. Jim is based in Marblehead, MA. Ron Goedendorp Bio: Based in Silicon Valley, Ron has been a CEO, Board Advisor, and strategic marketing consultant with technology companies for over 10 years. He has broad applied experience in bringing solutions to market including Unified Communications, Mobile Applications, Social Networking, Web Marketing (SEO, SEM, PPC, Ads, etc.), Social Networks and Web 2.0. Ron was a founder of a web based financial services start-up that raised $20 million and was acquired by CNET/CBS. Ron’s top down approach to solutions helps him turn strategic plans into actionable steps that leverage teams and ROI. Through his research, analyses and insights he has developed a passion for the implications of the social web on individuals and corporations. That passion is helping his current clients gain a significant edge over competitors. Ron has been cited in the New York Times, InfoWorld and Industry Week. He has spoken on marketing and strategy topics for SCIP, PDMA, IIR, HTMA and UCSD TEN Ron Goedendorp and Jim Peake of Social Metric Marketing, http://www.socialmetricmarketing.com have been interviewing for their upcoming book “Blockbuster Graffiti: The Rules of Heard/Herd Marketing”. They have had lengthy discussions and gained blockbuster insights from: Scott Monty, Ford - Digital & Multimedia Communications Manager , http://www.ScottMonty.com Jonathan Yarmis, Consultant - Supply Chain Management Industry Analyst,http://www.twitter.com/jyarmis Biz Stone, Twitter - Co Founder, http://www.Twitter.com/biz Bret Taylor FriendFeed - CEO Founder, http://www.FriendFeed.com Andy Steggles, Risk Insurance Management Society - CIO, http://www.RIMS.org Scott Hoffman, Lotame - CMO, http://www.Lotame.com David Meerman Scott, Author, http://www.worldwidewave.com David Bullock, Consultant, Blogger, Engineer, http://www.DavidBullock.com Nick O'Neill, Blogger , http://www.SocialTimes.com & http://www.allfacebook.com David Peck, LSF Interactive Social Media Strategist, http://www.newmediachatter.com Liz Strauss, CEO, Blogger, http://www.Successful-Blog.com Joe Fernandez, Klout - CEO, http://www.klout.net Rodney Rumford, Gravity Summit - CEO, http://www.gravitysummit.com Warren Whitlock, Author - Twitter Revolution , http://www.twitter.com/warrenwhitlock Speakers and HostsRegistered To Attend
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